PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 509	MARKETING RESEARCH METHODS	3 + 0	1st Semester	6

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	Marketing research plays an essential role in providing accurate and useful information. This course aims to provide insight about marketing research process thoroughly. Topics include: early phases of marketing research, research design formulation, data collection, preparation and analysis.
Course Content	Early phases of marketing research, research design formulation and problem, data collection process, preparation, analysis, examles and practices.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	be able to understand the importance of scientific methodology
2	learn qualitative and quantitative research techniques
3	be able to compare and contrast attitude scales
4	learn the basic of data collection, analysis and preparation of research report

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05
LO 001	4	4	4	4	4
LO 002	5	5	5	5	5
LO 003	4	4	4	4	4
LO 004	5	5	5	5	5
Sub Total	18	18	18	18	18
Contribution	5	5	5	5	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	13	5	65
Hours for off-the-classroom study (Pre-study, practice)	13	2	26
Mid-terms	13	4	52
Final examination	1	13	13
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student