1 | .defines the concept of sports marketing and progress in this area |
2 | .evaluates the facts about the topic of consumer and industrial market within sport |
3 | .makes marketing research application in the field of sports |
4 | .knows the importance of research in sports marketing |
5 | .knows the importance of macro-micro environmental factors on sports marketing |
6 | .explains market segmentation, positioning and target market on the basis sports |