1 | .Defines basic marketing concepts and its own characteristics |
2 | .knows the importance of the role of marketing to businesses |
3 | .analyzes the consumer and industrial market |
4 | .Evaluates current developments in marketing-related issues |
5 | .explains market segmentation, target market and making demand estimates |
6 | .evaluates relationships and differences between macro-micro environmental factors and marketing |
7 | .knows the importance of marketing mix elements in marketing |