COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
REH 408COMMUNICATION AND PUBLIC RELATIONS IN TOURISM3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Building on the fundamentals of the public relations discipline and profession, this course aims to equip students with different practice areas of public relations; such as issues management, corporate social responsibility, integrated marketing communications, internal communications and crisis communication. The course will also provide students with the information and tools necessary to work effectively in various areas of public relations.
Course Content Corporate image, corporate reputation and corporate identity Image and reputation Mission, vision Corporate identity, corporate culture Corporate communications Corporate decision making and the role of public relations .Corporate Social Responsibility Sustainable development and the business world The framework of corporate social responsibility Stakeholders of a corporation Responsibilities towards stakeholders Legal framework Business ethics
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Understand the four steps involved in every public relations effort (research, planning, implementation, and evaluation)
2Formulate public relations activities with strategies, tactics, and budget processes
3Identify potential crisis points for various industries and/or companies and to develop basic crisis communication strategies

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 01          
LO 02          
LO 03          
Sub Total          
Contribution0000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration15345
Mid-terms11515
Final examination13030
Report / Project22040
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Spring1NACİ POLAT

Course Details
Course Code:  REH 408 Course Title:  COMMUNICATION AND PUBLIC RELATIONS IN TOURISM
L+P Hour : 3 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2019-2020 Spring
Course Coordinator :  ASSOCIATE PROFESSOR NACİ POLAT E-Mail:  nacip@pau.edu.tr, Phone Number :  296 7458,
Course Location TUR A0207,
Goals : Building on the fundamentals of the public relations discipline and profession, this course aims to equip students with different practice areas of public relations; such as issues management, corporate social responsibility, integrated marketing communications, internal communications and crisis communication. The course will also provide students with the information and tools necessary to work effectively in various areas of public relations.
Content : Corporate image, corporate reputation and corporate identity Image and reputation Mission, vision Corporate identity, corporate culture Corporate communications Corporate decision making and the role of public relations .Corporate Social Responsibility Sustainable development and the business world The framework of corporate social responsibility Stakeholders of a corporation Responsibilities towards stakeholders Legal framework Business ethics
Attendance : %70
Topics
WeeksTopics
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14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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