COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TURI 105TOURISM MARKETING3 + 02nd Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective The purpose of this course is preparing students for the business by giving the basic information about marketing concept, mixed marketing factors and modern marketing applications in tourism industry.
Course Content The development and importance of tourism marketing concept; structure of marketing in tourism; attitude of tourist; touristic product and service policies; tourism pricing; tourism distribution channels; surviving studies in tourism; tourism destination management; tourism marketing planning; strategic planning and management in tourism; marketing control and performance scale; tourism marketing research; global tourism strategies; meeting tourism marketing; the importance of communication in tourism marketing and guest relations.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Express the terms of Basic Marketing and Tourism Marketing.
2Identify the importance of marketing at tourism.
3Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice.
4Describe market research, marketing strategies, marketing plans and programs.
5Define producer and consumer oriented marketing components, distribution canals and promotion activities.

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration15345
Mid-terms11515
Final examination13030
Presentation / Seminar Preparation22040
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Spring1NACİ POLAT

Course Details
Course Code:  TURI 105 Course Title:  TOURISM MARKETING
L+P Hour : 3 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2019-2020 Spring
Course Coordinator :  ASSOCIATE PROFESSOR NACİ POLAT E-Mail:  nacip@pau.edu.tr, Phone Number :  296 7458,
Course Location TUR A0307,
Goals : The purpose of this course is preparing students for the business by giving the basic information about marketing concept, mixed marketing factors and modern marketing applications in tourism industry.
Content : The development and importance of tourism marketing concept; structure of marketing in tourism; attitude of tourist; touristic product and service policies; tourism pricing; tourism distribution channels; surviving studies in tourism; tourism destination management; tourism marketing planning; strategic planning and management in tourism; marketing control and performance scale; tourism marketing research; global tourism strategies; meeting tourism marketing; the importance of communication in tourism marketing and guest relations.
Attendance : %
Topics
WeeksTopics
1 tourism marketing and general concepts
2 functions and goals of tourism marketing
3 tourism marketing and market segmentation
4 touristic product and life cycle period
5 selection of tourism product policy and tourist product in market
6 touris product pricing
7 tourism distibution system
8 tourism promotion and public relation
9 sales development techniques in tourism
10 tourism marketing research
11 management and organisation in tourism marketing
12 tourism marketing policiy
13 international tourism marketing
14 actual problems of tourism and marketing and suggestions
Materials
Materials are not specified.
Resources
ResourcesResources Language
Turizm Pazarlaması. Necdet HacıoğluTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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