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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TURI 412PUBLIC RELATIONS IN TOURISM3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To learn the role and significance of public relations in tourism
Course Content The role of guest relations, planning of guest relations, the use of internet in guest relations, introduction and media, communication, electronic media, differences between advertisement and guest relations, the importance of guest relations and introduction in tourism.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1The role of guest relations, planning of guest relations, the use of internet in guest relations, introduction and media, communication, electronic media, differences between advertisement and guest relations, the importance of guest relations and introduction in tourism.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 00145443454544534
Sub Total45443454544534
Contribution45443454544534

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms14444
Final examination14444
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1EMRE ATİK
Details 2022-2023 Spring1EMRE ATİK
Details 2021-2022 Spring2NURAY SELMA ÖZDİPÇİNER
Details 2020-2021 Spring1NİSAN YOZUKMAZ
Details 2019-2020 Spring1NURAY SELMA ÖZDİPÇİNER
Details 2018-2019 Spring1NURAY SELMA ÖZDİPÇİNER
Details 2017-2018 Spring1SERAP ALKAYA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
TURI 412 PUBLIC RELATIONS IN TOURISM 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. EMRE ATİK emrea@pau.edu.tr TUR A0206 %70
Goals To learn the role and significance of public relations in tourism
Content The role of guest relations, planning of guest relations, the use of internet in guest relations, introduction and media, communication, electronic media, differences between advertisement and guest relations, the importance of guest relations and introduction in tourism.
Topics
WeeksTopics
1 The Concept of Public Relations
2 Historical Development of Public Relations
3 Public Relations in Tourism
4 Basic Principles and Processes in Public Relations
5 Communication in Public Relations
6 Practice Areas of Public Relations
7 Public Relations Profession
8 Public Relations Models
9 Internal and External Public Relations
10 Public Relations for Marketing Purposes
11 Strategic Practices in Public Relations
12 Strategic Practices in Public Relations - 2
13 Public Relations in the Information Society
14 Public Relations and Sponsorship
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam30Midterm Exam
Homework20Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes