Weeks | Topics |
1 |
Introduction to Consumer Behavior in Tourism
|
2 |
History of Consumer Behavior
|
3 |
Purchase Decision Process
|
4 |
Perception
|
5 |
Need and Purchase
|
6 |
Tourist Typologies
|
7 |
General Repetition of the First Six Weeks
|
8 |
Learning, Memory and Product Positioning
|
9 |
Globalization and Consumer Behavior
|
10 |
The Importance of Brands in Consumer Behavior
|
11 |
Consumer Behavior and Marketing Research
|
12 |
Consumer Behavior and Marketing Mix
|
13 |
The Emergence of New Markets and Changes in Tourist Demand
|
14 |
General Repetition of the Last Six Weeks
|