Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
OTI 130MARKETING RESEARCH3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The purpose of the course is to help students get a good understanding of marketing research process in terms of problem identification, knowledge acquisition, data analysis and reporting and help gain skills in conducting market/marketing research projects which are expected to provide managers with the knowledge helping managers to make better and more effective decisions in today?s ever changing market Dynamics.
Course Content In this course, all aspects of marketing research process is presented students with an applied orientation. All topics such as information need analysis, hypothesis development, research design, scaling and scale development, sampling, data collection process, data preparation and analysis, and reporting are discussed in class and students are expected to experience all aspects of marketing research process in group projects.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
30Explains fundamental concepts in marketing research Defines marketing research process and prepares a typical marketing research peojects Formulates the research problem, derives hypothesis and determines the required analysis methods

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 0303154425444
Sub Total3154425444
Contribution3154425444

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Final examination11818
Midterm11414
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall2OĞUZHAN AYDIN


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
OTI 130 MARKETING RESEARCH 3 + 0 2 Turkish 2020-2021 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. OĞUZHAN AYDIN oguzhana@pau.edu.tr UBYO A0140 %70
Goals The purpose of the course is to help students get a good understanding of marketing research process in terms of problem identification, knowledge acquisition, data analysis and reporting and help gain skills in conducting market/marketing research projects which are expected to provide managers with the knowledge helping managers to make better and more effective decisions in today?s ever changing market Dynamics.
Content In this course, all aspects of marketing research process is presented students with an applied orientation. All topics such as information need analysis, hypothesis development, research design, scaling and scale development, sampling, data collection process, data preparation and analysis, and reporting are discussed in class and students are expected to experience all aspects of marketing research process in group projects.
Topics
WeeksTopics
1 The nature of marketing research
2 Marketing Information System
3 Research Types
4 Qualitative and quantitative researches
5 Data types
6 Research design
7 Survey and observation
8 Projektif Styles
9 Questionnaire Method
10 Sampling and sampling methods
11 Measurement and scales
12 Data analyse methods
13 Data analyse method
14 Future of the marketing research
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes