Weeks | Topics |
1 |
Introduction of the Lecture
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2 |
description of the Marketing, international marketing, foreign trade, export concepts, the history and the current situation of foreign trade, Foreign Trade of Turkey, The Participation Degrees of Firms Entering to the international markets.
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3 |
Recognition of Market Environments; Social and Cultural Encironment, Economic Environment, Political and legal Environment.
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4 |
Market segmentation, Setting a target market, Market positioning, Marketing plans and strategies.
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5 |
International Consumer Behaviors: Psychological and personal factors that affect the consumer behavior, Social and cultural factors that affect the consumer behavior, Consumer's Buying Process
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6 |
International Product Policies: The Theories of Absolute Advantage and Comparative Advantage,Global Product Life-cycle, Product-line management, Brand
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7 |
International Price Decisions and Payment terms.
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8 |
Midterm Exam
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9 |
The Selection of Distribution Channels in International Marketing: Direct and Indirect Export, Production Abroad, The Selection of Distribution Channels in Foreign Markets.
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10 |
Physical Distribution and its Properties in International Marketing.
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11 |
Promotion in International Marketing, Its Means and Decisions.
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12 |
Organization and Auditing in International Marketing
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13 |
International Marketing Research
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14 |
Final Exam
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