Pamukkale University
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FIRST CYCLE - BACHELOR'S DEGREE
SCHOOL OF APPLIED SCIENCES
ORGANIC FARMING BUSINESSS DEPARTMENT
421 ORGANIC FARMING MANAGEMENT
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
OTI 140
BRAND MANAGEMENT
2 + 0
7th Semester
3
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Compulsory
Course Objective
To understand brands, branding and brand equity, to develop appropriate brand messages and media strategies, and to learn branding is an interactive process requiring consistent and enduring marketing communication
Course Content
This course deals with issues about brand and brand management. Brand management proces and the factors affecting this process will be examined and discussed based on examples. Students will also prepare a brand management plan
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
40
Explain core concepts of brand management Explain the factor that will increase the success of brand management. Evaluate the brand management process of a person/product
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
LO 040
1
1
Sub Total
1
1
Contribution
0
0
0
0
0
0
0
0
1
1
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
2
28
Assignments
14
3
42
Mid-terms
1
4
4
Final examination
1
4
4
Total Work Load
ECTS Credit of the Course
78
3
COURSE DETAILS
Select Year
All Years
2023-2024 Fall
2022-2023 Fall
2021-2022 Fall
2020-2021 Fall
2019-2020 Fall
2018-2019 Fall
2017-2018 Fall
2016-2017 Fall
Course Term
No
Instructors
Details
2020-2021 Fall
1
GURBET ÇELİK TURGUT
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
OTI 140
BRAND MANAGEMENT
2 + 0
1
Turkish
2020-2021 Fall
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Asts. Prof. Dr. GURBET ÇELİK TURGUT
gurbetc@pau.edu.tr
UBYO A0019
%70
Goals
To understand brands, branding and brand equity, to develop appropriate brand messages and media strategies, and to learn branding is an interactive process requiring consistent and enduring marketing communication
Content
This course deals with issues about brand and brand management. Brand management proces and the factors affecting this process will be examined and discussed based on examples. Students will also prepare a brand management plan
Topics
Weeks
Topics
1
conceptual brand management
2
brand types
3
Brand Management
4
brand positioning
5
brand positioning strategies
6
brand identity
7
brand identity elements
8
branding process
9
symbolic marking
10
functional branding
11
brand equity
12
brand association
13
brand loyalty
14
brand and consumer behavior
Materials
Materials are not specified.
Resources
Resources
Resources Language
Marka Yönetimi -Prof. Dr. Nurhan Babür Tosun
Türkçe
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
50
Final Exam
Midterm Exam
50
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes