COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 433PRINCIPLES OF MARKETING2 + 08th Semester3

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective This course aims to introduce the main concepts of marketing .
Course Content The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies.
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14228
Mid-terms12020
Final examination13030
Total Work Load

ECTS Credit of the Course






78

3

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1DUYGU KOÇOĞLU

Course Details
Course Code:  ISLE 433 Course Title:  PRINCIPLES OF MARKETING
L+P Hour : 2 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2018-2019 Fall
Course Coordinator :  PROFESSOR DUYGU KOÇOĞLU E-Mail:  dkocoglu@pau.edu.tr, Phone Number :  296 2686,
Course Location TEK A0107,
Goals : This course aims to introduce the main concepts of marketing .
Content : The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .
Attendance : %
Topics
WeeksTopics
1 Marketing concept. The importance of marketing
2 Marketing environment
3 Strategic marketing planing
4 Marketing research and marketing information system
5 Consumer market, buyer behavior
6 İndustrial markets,
7 İnternational markets
8 Midterm exam
9 Market segmentation
10 Market targeting
11 Case study
12 Market positioning
13 Marketing Mix
14 Promoting products
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama İlkeleri (İsmet Mucuk)Türkçe
Pazarlama İlkeleri (İsmet Mucuk)Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes
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