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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 433PRINCIPLES OF MARKETING2 + 08th Semester3

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective This course aims to introduce the main concepts of marketing .
Course Content The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies.
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Assignments7321
Mid-terms177
Final examination188
Total Work Load

ECTS Credit of the Course






78

3
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes