Weeks | Topics |
1 |
Entrepreneur, entrepreneurship, basic concepts of entrepreneurship Fundamentals of entrepreneurial thinking, Testing entrepreneurial personality
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2 |
Entrepreneurial process Business idea development and creativity Creative problem solving techniques Innovation
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3 |
Business plan concept and business plan elements (market research) Market research using primary and secondary sources, identifying customers, their current and future needs
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4 |
Business plan concept and business plan elements (marketing plan) Analysis of the marketing mix (product, price, distribution, promotion) within the marketing plan
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5 |
Business plan concept and business plan elements (production (manufacturing/service) plan) Production planning
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6 |
The concept of the business plan and the elements of the business plan (management plan) Adaptation to the business plan by considering the functions of the management Human Resources Management
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7 |
Business plan concept and business plan elements (financial plan) Funding, investment planning, preparation of financial statements and financial management elements Accounting (budget and cash flow)
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8 |
Market research and financial plan strategies
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9 |
Midterm exam
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10 |
Business plan elements and holistic perspective, Best business practices, Sustainability, Managing Change and Growth, Knowledge Management
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11 |
Management planning strategies
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12 |
Business model preparation, study and presentation
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13 |
Business model preparation, study and presentation
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14 |
final examination
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