PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
THM 307	INTRODUCTION IN TOURISM AND GUEST RELATIONS	3 + 0	5th Semester	2

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To learn the role and significance of public relations in tourism
Course Content	The role of guest relations, planning of guest relations, the use of internet in guest relations, introduction and media, communication, electronic media, differences between advertisement and guest relations, the importance of guest relations and introduction in tourism.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Public relations and promote the place and understand the importance of tourism

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	4	4
Final examination	1	6	6
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
THM 307	INTRODUCTION IN TOURISM AND GUEST RELATIONS	3 + 0	1	Turkish	2017-2018 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. SERKAN BERTAN	sbertan@pau.edu.tr		Course location is not specified.	%

Goals		To learn the role and significance of public relations in tourism
Content		The role of guest relations, planning of guest relations, the use of internet in guest relations, introduction and media, communication, electronic media, differences between advertisement and guest relations, the importance of guest relations and introduction in tourism.

Topics

Materials

Materials are not specified.

Resources

Resources	Resources Language
Turizmde Tanıtma ve Halkla İlişkiler İge Pırnar TAVMERGEN - Pınar Özdemir MERİÇ	Türkçe
Travel and Tourism Public Relations, Dennis Deuschl, Elsevier	English
Turizmde Tanıtma, Prof. Dr. Bahattin Rızaoğlu, Detay Yayıncılık	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student