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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ENGINEERING
FOOD ENGINEERING DEPARTMENT
249 FOOD ENGINEERING
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
FENG 486
FOOD MARKETING TECHNIQUES
3 + 0
7th Semester
4
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
Principles of marketing, Choosing target market, Product quality and marketing relation
Course Content
Marketing management, marketing types and consumer behavior, consumer behavior affect the economic, social, psychological and personal factors, the Company estimates market demand, market environment and industry-level competitive examination, market segmentation, target market selection and positioning of products, marketing strategy, marketing performance evaluation of and control, marketing research covers topics.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Have the ability of management for food marketing
2
Determine the advantages of sectoral
3
Make the integration of food marketing with other marketing methods
4
Show the ability to lead the industry with the power of marketing
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
LO 001
4
5
4
LO 002
3
5
LO 003
2
4
LO 004
4
Sub Total
6
5
3
17
Contribution
0
0
0
0
0
0
0
2
1
1
0
4
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Assignments
10
2
20
Final examination
14
3
42
Total Work Load
ECTS Credit of the Course
104
4
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes