Weeks | Topics |
1 |
INFORMATION ABOUT THE COURSE
|
2 |
THE SCOPE OF MARKETING,HISTIORICAL DEVELOPMENT AND MODERN MARKETING;POSTMODERN MARKETING
|
3 |
MARKETING ENVIRONMENT
|
4 |
STRATEGIC PLANNING AND THE ROLE OF MARKETING
|
5 |
MARKETING INFORMATION SYSTEM,MARKETING RESEARCH
|
6 |
THE BEHAVIORS OF CONSUMERS,CONSUMER PURCHASE DECISION TYPES
|
7 |
STUDENT PRESENTATIONS
|
8 |
TARGET MARKET SELECTION STRATEGIES,DEMAND FORECAST
|
9 |
MARKETING MIX ELEMENTS
|
10 |
DIRECT MARKETING,SERVICE MARKETING
|
11 |
E-COMMERCE,E-MARKETING
|
12 |
INTERNATIONAL MARKETING
|
13 |
STUDENT PRESENTATIONS
|
14 |
INDUSTRIAL MARKETS,CHARACTERISTICS OF INDUSTRIAL MARKETS,INDUSTRIAL CONSUMERS
|