PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
TENG 518	TEXTILE MARKETING	2 + 0	6th Semester	4

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Textile business is a globally oriented business. Students are expected to have knowledge about marketing procedures of textile products.
Course Content	Principles of marketing. Marketing technics in the textile sector.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To have basic knowledge abaout marketing .
2	To be aware of textile marketing processes.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20
LO 001	2	1	1	4	3	3	4	2	5	4	2	4	2
LO 002	2	1	1	4	3	3	4	2	5	4	2	4	2
Sub Total	4	2	2	8	6	6	8	4	10	8	4	8	4
Contribution	2	1	1	4	3	3	4	2	5	4	2	4	2	0	0	0	0	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	18	18
Final examination	1	18	18
Presentation / Seminar Preparation	2	20	40
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
TENG 518	TEXTILE MARKETING	2 + 0	1	English	2019-2020 Summer

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. REYHAN KESKİN	reyhank@pau.edu.tr		MUH A0235	%60

Goals		Textile business is a globally oriented business. Students are expected to have knowledge about marketing procedures of textile products.
Content		Principles of marketing. Marketing technics in the textile sector.

Topics

Weeks	Topics
1	INFORMATION ABOUT THE COURSE
2	THE SCOPE OF MARKETING,HISTIORICAL DEVELOPMENT AND MODERN MARKETING;POSTMODERN MARKETING
3	MARKETING ENVIRONMENT
4	STRATEGIC PLANNING AND THE ROLE OF MARKETING
5	MARKETING INFORMATION SYSTEM,MARKETING RESEARCH
6	THE BEHAVIORS OF CONSUMERS,CONSUMER PURCHASE DECISION TYPES
7	STUDENT PRESENTATIONS
8	TARGET MARKET SELECTION STRATEGIES,DEMAND FORECAST
9	MARKETING MIX ELEMENTS
10	DIRECT MARKETING,SERVICE MARKETING
11	E-COMMERCE,E-MARKETING
12	INTERNATIONAL MARKETING
13	STUDENT PRESENTATIONS
14	INDUSTRIAL MARKETS,CHARACTERISTICS OF INDUSTRIAL MARKETS,INDUSTRIAL CONSUMERS

Materials

Materials are not specified.

Resources

Resources	Resources Language
PROF.DR.İSMET MUCUK PAZARLAMA İLKELERİ	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student