| Weeks | Topics |
| 1 |
What is public relations, Comminication and public relations
|
| 2 |
Public Relations, advertisement, propaganda similarities and discrepancies
|
| 3 |
Concepts used in public relations
|
| 4 |
Public Relations mix, announcement, (press release, press release, press conference, press tour)
|
| 5 |
Corporate advertising and its types
|
| 6 |
Purposes and basic principles of Public Relations
|
| 7 |
Midterm
|
| 8 |
History of public relations and development of public relations in Turkey
|
| 9 |
Types of research used in public relations
|
| 10 |
Target audience in public relations, reasons and types of target audience determination
|
| 11 |
Internal communication, Internal communication and conflict, types of conflict
|
| 12 |
Internal and external public relations environments and tools
|
| 13 |
Sponsorship, its types and reasons for development
|
| 14 |
General evaluation and review
|