PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
IENG 438	PUBLIC RELATIONS	2 + 0	4th Semester

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	The aim of the course, to teach methods, principles and tools in order to explain the basic concepts in public relations. To gain the ability of development of public relations plans, aplication and interpret results.
Course Content	Definition of public relations, historical development. Development of public relations plans, applications and interpret results.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Development of oral and written communication skills; memoranda and report writing; communicating in international contexts; public speech; and presentations.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	12	12
Final examination	1	12	12
Total Work Load ECTS Credit of the Course			52

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
IENG 438	PUBLIC RELATIONS	2 + 0	2	Turkish	2021-2022 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer YAŞAR YILDIRIM	yyasar@pau.edu.tr		MUH A0285	%70

Goals		The aim of the course, to teach methods, principles and tools in order to explain the basic concepts in public relations. To gain the ability of development of public relations plans, aplication and interpret results.
Content		Definition of public relations, historical development. Development of public relations plans, applications and interpret results.

Topics

Weeks	Topics
1	DEFINITION OF PUBLIC RELATIONS AND HISTORICAL DEVELOPMENT
2	COMPARISON OF PUBLIC RELATIONS, PROPAGANDA AND ADVERTISING
3	PUBLIC DEFINITION, PUBLIC OPINION RESEARCH
4	CREATING, IMPLEMENTING AND CONCLUSION EVALUATION OF PUBLIC RELATIONS PLANS
5	CHARACTERISTICS OF THE PUBLIC RELATIONS, CHARACTERISTICS OF THE UNIT
6	STRATEGIC MANAGEMENT IN PUBLIC RELATIONS
7	CAMPAIGN PROCESSES AND RIGHT CAMPAIGNS IN PUBLIC RELATIONS
8	MIDTERM
9	MEDIA AND MEDIA IN INTERNAL PUBLIC RELATIONS
10	MEDIA AND INSTRUMENTS IN FOREIGN PUBLIC RELATIONS
11	PUBLIC RELATIONS MODELS
12	INTERNAL PUBLIC RELATIONS
13	NON-CORPORATE PUBLIC RELATIONS
14	GENERAL EVALUATION AND APPLICATION EXAMPLES

Materials

Materials are not specified.

Resources

Resources	Resources Language
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLER	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student