1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ENGINEERING
  3. COMPUTER ENGINEERING DEPARTMENT
  4. 253 Computer Engineering
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 433PRINCIPLES OF MARKETING2 + 06th Semester2

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective This course aims to introduce the main concepts of marketing .
Course Content The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies.
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 001        1 2 
LO 002        1 2 
LO 003        1 2 
LO 004        1 2 
LO 005        1 2 
LO 006        1 2 
Sub Total        6 12 
Contribution000000001020

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms11212
Final examination11212
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1HASAN HÜSEYİN ERDOĞAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 433 PRINCIPLES OF MARKETING 2 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer HASAN HÜSEYİN ERDOĞAN hherdogan@pau.edu.tr MUH A0327 %
Goals This course aims to introduce the main concepts of marketing .
Content The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .
Topics
WeeksTopics
1 Marketing concept. The importance of marketing
2 Marketing environment
3 Strategic marketing planing
4 Marketing research and marketing information system
5 Consumer market, buyer behavior
6 İndustrial markets,
7 İnternational markets
8 Midterm exam
9 Market segmentation
10 Market targeting
11 Case study
12 Market positioning
13 Marketing Mix
14 Promoting products
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama İlkeleri (İsmet Mucuk)Türkçe
Pazarlama İlkeleri (İsmet Mucuk)Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes