PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
YBS 375	ENTERPRISE COMMUNICATION MANAGEMENT	2 + 0	5th Semester	2

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Explaining concept and importance of enterprise communication, introducing applications in enterprises, gaining skills to the students for evaluating enterprise communication as a whole and taking place in applications.
Course Content	Enterprise Image and Enterprise Identity, Enterprise Identity- Enterprise Culture, Relationship between Enterprise and Vision and Values, Enterprise Identity Planning, Difference of Enterprise Communication and Public Relations, Enterprise Communication Process, Enterprise Communication Management and Models, Completeness in Enterprise Communication, Enterprise Communication Tools, Enterprise Advertising, Communication in Management and Enterprise Behavior, Internal Enterprise Communication- Enterprise Affiliation, Enterprise Branding, Enterprise Brand Management.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Student can explain the importance of enterprise communication.
2	Student can analyze relation between institutionalization process and communication.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	12	12
Final examination	1	12	12
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student