Weeks | Topics |
1 |
Customer Relationship Management Fundamentals
|
2 |
Customer Relationship Management and Technological Foundations
|
3 |
Customer Segmentation and Data Analytics
|
4 |
Customer Segmentation and Data Analytics
|
5 |
Customer Experience Management
|
6 |
CRM Technologies and Tools
|
7 |
Midterm Exam
|
8 |
CRM and Business Process Engineering
|
9 |
Customer Experience Management in Engineering
|
10 |
Customer Experience Management in Engineering
|
11 |
CRM and Logistics Engineering
|
12 |
Data Security and Ethical Engineering
|
13 |
Industrial Applications and Case Studies
|
14 |
Project Presentations
|