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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 318MARKETING3 + 02nd Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Course Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies
6Learns consumer market and industrial market
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 001      212321
LO 002  1 12221131
LO 0031 1123212311
LO 004212311212411
LO 005111  23 4111
LO 006121 12 12221
Sub Total54645101161314106
Contribution001001111111

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments3515
Mid-terms11111
Final examination12020
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring2DUYGU KOÇOĞLU
Details 2022-2023 Spring2DUYGU KOÇOĞLU
Details 2021-2022 Summer1DUYGU KOÇOĞLU
Details 2021-2022 Spring2DUYGU KOÇOĞLU
Details 2020-2021 Summer1DUYGU KOÇOĞLU
Details 2020-2021 Spring2DUYGU KOÇOĞLU
Details 2019-2020 Spring4DUYGU KOÇOĞLU
Details 2018-2019 Summer1DUYGU KOÇOĞLU
Details 2018-2019 Spring2DUYGU KOÇOĞLU
Details 2017-2018 Summer1DUYGU KOÇOĞLU
Details 2017-2018 Spring2DUYGU KOÇOĞLU
Details 2016-2017 Summer1DUYGU KOÇOĞLU
Details 2016-2017 Spring2DUYGU KOÇOĞLU
Details 2015-2016 Spring2DUYGU KOÇOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 318 MARKETING 3 + 0 2 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. DUYGU KOÇOĞLU dkocoglu@pau.edu.tr İİBF AB117 %
Goals Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Topics
WeeksTopics
1 Marketing concept. The importance of marketing
2 Marketing environment
3 Strategic marketing planing
4 Marketing research and marketing information system
5 Consumer market, buyer behavior
6 İndustrial markets,
7 İnternational markets
8 Midterm exam
9 Market segmentation
10 Market targeting
11 Case study
12 Market positioning
13 Marketing Mix
14 Promoting products
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama İlkeleri (İsmet Mucuk)Türkçe
Pazarlama İlkeleri (İsmet Mucuk)Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes