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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
YBS 345MARKETING ANALYTICS3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to examine and teach marketing in terms of statistical and data mining.
Course Content Data analytics and excel applications in data analytics on marketing.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments21020
Mid-terms11010
Final examination11616
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1SELÇUK BURAK HAŞILOĞLU
Details 2022-2023 Fall1SELÇUK BURAK HAŞILOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
YBS 345 MARKETING ANALYTICS 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU hasiloglu@pau.edu.tr İİBF B0214 %
Goals The aim of this course is to examine and teach marketing in terms of statistical and data mining.
Content Data analytics and excel applications in data analytics on marketing.
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam25Midterm Exam 1
Midterm Exam25Midterm Exam 2
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes