Weeks | Topics |
1 |
marketing: creating and capturing customer value
|
2 |
marketing: creating and capturing customer value
|
3 |
company and marketing strategy: partnering to build customer relationshps
|
4 |
analyzing the marketing environment
|
5 |
analyzing the marketing environment
|
6 |
managing marketing information to gain customer insights
|
7 |
midterm exam
|
8 |
customer markets and consumer buying behaviour
|
9 |
customer markets and consumer buying behaviour
|
10 |
business markets and business buyer behaviour
|
11 |
customer driven marketing strategy
|
12 |
products services and brands
|
13 |
products services and brands
|
14 |
new product development and product life cycle strategies
|