Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
UTFB 328INTERNATIONAL RETAILING3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective By understanding the differences between international and domestic retailers, it is aimed to evaluate these differences in terms of international retail strategies and operations on sectoral basis and to relate cultural values, economic conditions, political climate, industrial problems, technological developments and the effects of natural resource use on international retail initiatives.
Course Content Basic information about international retailing includes strategies, brand management, organization and control.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns basic information about international retailing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06
LO 001      
Sub Total      
Contribution000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring1MURAT KANTAR
Details 2020-2021 Spring1MURAT KANTAR


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
UTFB 328 INTERNATIONAL RETAILING 3 + 0 1 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. MURAT KANTAR mkantar@pau.edu.tr İİBF AB117 İİBF C0106 %70
Goals By understanding the differences between international and domestic retailers, it is aimed to evaluate these differences in terms of international retail strategies and operations on sectoral basis and to relate cultural values, economic conditions, political climate, industrial problems, technological developments and the effects of natural resource use on international retail initiatives.
Content Basic information about international retailing includes strategies, brand management, organization and control.
Topics
WeeksTopics
1 Retailing within an international context
2 Logistics in international retailing
3 Importance of supply chain management in international retailing
4 Buying in international retailing
5 Store desing
6 Retail positioning and store image
7 E-commerce
8 E-commerce
9 E-commerce
10 E-commerce
11 Fashion and global luxury brands
12 International bank retailing
13 Case studies
14 Case studies
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes