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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 309MARKETING MANAGEMENT3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to provide the students the basic tools to analyze and understand the marketing phenomena, and to develop of comprehensive marketing programs.
Course Content Decision making in marketing and marketing management process, product, product life cycles, new product development process, packaging, brands, price and pricing methods, price strategies and elasticity in price decision, promotion and marketing communication, personnel selling and sales management process, body language in personal selling, personal selling process and sales promotion, advertising and public relations, direct marketing and direct marketing tools, e-commerce and internet marketing, distribution channels and physical distribution, organizing marketing department auditing marketing activities, current topics of marketing and case studies (relationship marketing, mass-customization, experience marketing, service marketing etc.)
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Prepares marketing programs for a product
2Defines product, price, promotion and distribution strategies.
3Takes decisions about product, price, promotion and distribution.
4Organizes a marketing department.
5Controls and audits marketing activities.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 001  3 211 23  
LO 002  2 2   22  
LO 003  1 1   22  
LO 004  2 2 2 12  
LO 005  2 1 2 22  
Sub Total  10 815 911  
Contribution002020102200

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms12626
Final examination14848
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2020-2021 Fall6DUYGU KOÇOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 309 MARKETING MANAGEMENT 3 + 0 6 Turkish 2020-2021 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. DUYGU KOÇOĞLU dkocoglu@pau.edu.tr İİBF A0010 %70
Goals The aim of this course is to provide the students the basic tools to analyze and understand the marketing phenomena, and to develop of comprehensive marketing programs.
Content Decision making in marketing and marketing management process, product, product life cycles, new product development process, packaging, brands, price and pricing methods, price strategies and elasticity in price decision, promotion and marketing communication, personnel selling and sales management process, body language in personal selling, personal selling process and sales promotion, advertising and public relations, direct marketing and direct marketing tools, e-commerce and internet marketing, distribution channels and physical distribution, organizing marketing department auditing marketing activities, current topics of marketing and case studies (relationship marketing, mass-customization, experience marketing, service marketing etc.)
Topics
WeeksTopics
1 Marketing Management Process
2 Product, Product Life Cycles
3 Price and Pricing Methods
4 Promotion and Marketing Communication
5 Personnel Selling and Sales Management Process
6 Advertising and Advertising Management
7 Sales development, Public Relations
8 Direct Marketing and Direct Marketing Tools
9 E-commerce and Internet Marketing
10 Physical Distribution
11 Distribution Channels and Physical Distribution
12 Organizing Marketing Department
13 Service Marketing
14 İnternational marketing
Materials
Materials are not specified.
Resources
ResourcesResources Language
Mucuk, İ. (2010) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbulTürkçe
Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control,Prentice Hall, New Jersey, USATürkçe
Mucuk, İ. (2010) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbulTürkçe
Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control,Prentice Hall, New Jersey, USATürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes