Weeks | Topics |
1 |
Introduction to Marketing Concept
|
2 |
Fundamentals of Marketing and Changes in Marketing Concept
|
3 |
Marketing, Social Life, Marketing Concept of Development Stages and Criticisms of Marketing
|
4 |
Market and Market Environment
|
5 |
Planning in Business Management, Strategic Business Planning and Strategic Marketing Planning
|
6 |
Marketing Research and Marketing Information System
|
7 |
Consumer Markets and Consumer Behavior
|
8 |
Industrial Markets and Buying Processe in the Industrial Markets
|
9 |
International and Global Marketing
|
10 |
Segmenting and Determining Target Markets
|
11 |
Positioning Strategic Marketing Plans
|
12 |
Demand Forecasting and Demand Forecasting Methods
|
13 |
Introduction to Marketing Management Concept and Product Mix
|
14 |
Product Life Cycles, Brand, Packaging, Quality, Fashion
|