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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 404INTERNATIONAL MARKETING3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Course Content 1. Introduction: the concept of international marketing 2. Factors influencing international marketing decisions 3. International trade theories 4. International marketing strategy 5. International product policy 6. Distribution: foreign market entry 7. Pricing in international marketing 8. International promotion
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns the concept of international marketing.
2Identifies international marketing environment.
3Learns to international marketing management.
4Learns how to enter foreign markets.

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms11515
Final examination11717
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring2SÜLEYMAN BARUTÇU
Details 2022-2023 Spring2SÜLEYMAN BARUTÇU
Details 2021-2022 Summer1SÜLEYMAN BARUTÇU
Details 2021-2022 Spring4SÜLEYMAN BARUTÇU
Details 2021-2022 Spring3SÜLEYMAN BARUTÇU
Details 2020-2021 Spring4SÜLEYMAN BARUTÇU
Details 2020-2021 Spring3SÜLEYMAN BARUTÇU
Details 2019-2020 Summer1SÜLEYMAN BARUTÇU
Details 2019-2020 Spring4SÜLEYMAN BARUTÇU
Details 2019-2020 Spring3SÜLEYMAN BARUTÇU
Details 2018-2019 Summer1SÜLEYMAN BARUTÇU
Details 2018-2019 Spring4SÜLEYMAN BARUTÇU
Details 2018-2019 Spring3SÜLEYMAN BARUTÇU
Details 2017-2018 Summer1SÜLEYMAN BARUTÇU
Details 2017-2018 Spring4SÜLEYMAN BARUTÇU
Details 2017-2018 Spring3SÜLEYMAN BARUTÇU
Details 2016-2017 Summer1SÜLEYMAN BARUTÇU
Details 2016-2017 Spring4SÜLEYMAN BARUTÇU
Details 2016-2017 Spring3SÜLEYMAN BARUTÇU
Details 2015-2016 Spring4SÜLEYMAN BARUTÇU
Details 2015-2016 Spring3SÜLEYMAN BARUTÇU
Details 2014-2015 Summer1SÜLEYMAN BARUTÇU
Details 2014-2015 Summer1SÜLEYMAN BARUTÇU
Details 2014-2015 Spring8AHMET BARDAKCI
Details 2014-2015 Spring7AHMET BARDAKCI
Details 2014-2015 Spring6SÜLEYMAN BARUTÇU
Details 2014-2015 Spring5DUYGU KOÇOĞLU
Details 2013-2014 Spring6SÜLEYMAN BARUTÇU
Details 2013-2014 Spring5AHMET BARDAKCI
Details 2013-2014 Spring4AHMET BARDAKCI
Details 2012-2013 Spring4AHMET BARDAKCI
Details 2012-2013 Spring3AHMET BARDAKCI
Details 2011-2012 Summer2AHMET BARDAKCI
Details 2011-2012 Summer1AHMET BARDAKCI
Details 2011-2012 Spring3AHMET BARDAKCI
Details 2011-2012 Spring2AHMET BARDAKCI
Details 2010-2011 Summer1AHMET BARDAKCI
Details 2010-2011 Spring2AHMET BARDAKCI
Details 2010-2011 Spring1AHMET BARDAKCI
Details 2009-2010 Summer1AHMET BARDAKCI
Details 2009-2010 Spring4AHMET BARDAKCI
Details 2009-2010 Spring3AHMET BARDAKCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 404 INTERNATIONAL MARKETING 3 + 0 2 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SÜLEYMAN BARUTÇU sbarutcu@pau.edu.tr İİBF A0001 %
Goals International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Content 1. Introduction: the concept of international marketing 2. Factors influencing international marketing decisions 3. International trade theories 4. International marketing strategy 5. International product policy 6. Distribution: foreign market entry 7. Pricing in international marketing 8. International promotion
Topics
WeeksTopics
1 International Marketing, Global Marketing Concepts, Export and Import Processes
2 Introduction to Global Marketing
3 Global Economic Environment, Global Trade Environment
4 Social and Cultural Environments, Politic and Legal Environmets
5 Global Information Systems and Market/Marketing Research
6 Segmentation, Targeting and Positioning-Export, Imports,
7 Finance of International Trade, Payment Methods and Outdourcing,
8 Global Market Entry Strategies
9 Product Mix and Branding in the Global Markets
10 Pricing Decisions and Delivery Methods
11 Global Marketing Channels and Physical Distribution
12 Global Marketing Communication and Promotion Mix: Advertising-Public Relations
13 Global Marketing Communication and Promotion Mix: Sales Promotion-Personel Selling- Direct Marketing etc.
14 Digital Revolution in the Global Marketing
Materials
FileFile NameFile LanguageOriginal File NameAdded Date
Download File 416-821-1-SM.pdfTürkçe416-821-1-SM.pdf28.02.2024 09:38:51
Download File 416-821-1-SM.pdfTürkçe416-821-1-SM.pdf28.02.2024 09:38:51
Resources
ResourcesResources Language
KÜRESEL PAZARLAMA - Global Marketing (2015) Warren J. Keegan, Mark C. Green, Pearson, Editör: Rezan Tatlıdir, NOBEL Akademik YayıncılıkTürkçe
Karafakıoğlu, M. (2012) Uluslararası Pazarlama Yönetimi, Beta Basın YayımTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes