Pamukkale University
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Degree Programmes
FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
BUSINESS ADMINISTRATION DEPARTMENT
202 BUSINESS ADMINISTRATION (Evening Classes)
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
ISLE 405
MARKETING RESEARCH
3 + 0
7th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Compulsory
Course Objective
This course aims to provide insight about marketing research process thoroughly
Course Content
Early phases of marketing research, research design formulation, data collection, preparation and analysis.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
understands the importance of scientific methodology
2
learns qualitative and quantitative research techniques
3
compares and contrast attitude scales
4
learns the basic of data collection, analysis and preparation of research report
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
LO 001
1
4
3
5
1
5
4
2
4
5
3
LO 002
1
3
4
5
1
5
4
2
4
5
1
LO 003
1
3
4
5
1
5
4
2
4
5
1
LO 004
1
4
3
5
1
5
5
5
4
5
2
Sub Total
4
14
14
20
4
20
17
11
16
20
7
Contribution
1
4
4
5
1
5
4
3
4
5
2
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
4
56
Mid-terms
1
15
15
Final examination
1
17
17
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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2009-2010 Fall
Course Term
No
Instructors
Details
2020-2021 Fall
3
SELÇUK BURAK HAŞILOĞLU
Details
2020-2021 Fall
4
SELÇUK BURAK HAŞILOĞLU
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
ISLE 405
MARKETING RESEARCH
3 + 0
3
Turkish
2020-2021 Fall
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU
hasiloglu@pau.edu.tr
İİBF C0106
%
Goals
This course aims to provide insight about marketing research process thoroughly
Content
Early phases of marketing research, research design formulation, data collection, preparation and analysis.
Topics
Weeks
Topics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
50
Final Exam
Midterm Exam
50
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes