Weeks | Topics |
1 |
Marketing and Introduction to Marketing Management
|
2 |
Decision Making in Marketing and Marketing Management Process
|
3 |
Product, New Product Development Process, Product Life Cycle, Packaging, Brands
|
4 |
Price and Pricing Methods
|
5 |
Price Strategies
|
6 |
Promotion and Marketing Communication
|
7 |
Personnel Selling and Sales Management Process, Language in Personal Selling, Personal Selling Process and Sales Promotion
|
8 |
Advertising
|
9 |
Public Relations
|
10 |
Direct Marketing, Direct Marketing Tools, E-commerce and Internet Marketing
|
11 |
Distribution. Supply Chain Management and Logistics
|
12 |
Distribution Channels and Physical Distribution
|
13 |
Organizing Marketing Department and Auditing Marketing Activities
|
14 |
Service Marketing
|