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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 420INTERNATIONAL MARKETING CHANNELS3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Course Content 1. Introduction: the concept of international marketing 2. Factors influencing international marketing decisions 3. International trade theories 4. International marketing strategy 5. International product policy 6. Distribution: foreign market entry 7. Pricing in international marketing 8. International promotion
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns the concept of international marketing.
2Identifies international marketing environment.
3Learns to international marketing management.
4Learns how to enter foreign markets.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11
LO 00154 541345  
LO 00255 545545  
LO 003555455451  
LO 00455 5354452 
Sub Total201951916161617162 
Contribution55154444410

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms11515
Final examination11717
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes