PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 419	PUBLIC RELATIONS	3 + 0	7th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	The objective of this course is to introduce the student to the basic elements, methods, principles, and tools of public relations. The students will be able to execute basic public relations research, develop a basic public relations plan, implement components of that plan and evaluate the results.
Course Content	The definition, the importance and nature of public relations, the history of public relations, the similar concepts to public relations, social responsibility, total quality management and organizational culture and public relations, effective communication in public relations, the main principles and objectives of public relations, organizational image, identification and reputation in public relations, organizational structure in public relations department, the plan and management of public relations, target audience in public relations, communications tools in public relations, ethics in public relations, the effective presentation techniques and body language in public relations, the successful public relations practices in Turkey, the successful public relations practices in the world
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Defines the main objectives of public relations programs.
2	Defines the main principles prepared public relations programs.
3	Arranges public relations programs to improve company image and establish positive relationship between firm and its target groups.
4	Interprets other firms’ public relation programs.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11
LO 001	5	3	3	3	4	4	5	5	3	4	4
LO 002	5	4	2	3	5	4	5	4	5	2	4
LO 003	5	5	3	3	4	4	5	5	3	4	4
LO 004	5	4	2	4	5	5	5	4	5	2	4
Sub Total	20	16	10	13	18	17	20	18	16	12	16
Contribution	5	4	3	3	5	4	5	5	4	3	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	15	15
Final examination	1	17	17
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2020-2021 Fall	2	SÜLEYMAN BARUTÇU

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISLE 419	PUBLIC RELATIONS	3 + 0	2	Turkish	2020-2021 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. SÜLEYMAN BARUTÇU	sbarutcu@pau.edu.tr		İİBF A0015	%70

Goals		The objective of this course is to introduce the student to the basic elements, methods, principles, and tools of public relations. The students will be able to execute basic public relations research, develop a basic public relations plan, implement components of that plan and evaluate the results.
Content		The definition, the importance and nature of public relations, the history of public relations, the similar concepts to public relations, social responsibility, total quality management and organizational culture and public relations, effective communication in public relations, the main principles and objectives of public relations, organizational image, identification and reputation in public relations, organizational structure in public relations department, the plan and management of public relations, target audience in public relations, communications tools in public relations, ethics in public relations, the effective presentation techniques and body language in public relations, the successful public relations practices in Turkey, the successful public relations practices in the world

Topics

Weeks	Topics
1	The definition, and the importance of public relations, the
2	History of public relations and similar concepts to public relations
3	Effective communication in public relations
4	Social responsibility, total quality management and organizational culture and public relations
5	Organizational image, identification and reputation in public relations
6	The main principles and objectives of public relations
7	Public relations management process
8	Organizational structure in public relations department
9	The characteristics of the employees of the public relations department and their place of duty
10	Target audience in public relations
11	Communication tools used in public relations (written tools)
12	Communication tools used in public relations (verbal, audio-visual and new media tools)
13	Proactive and reactive public relations, Ethics in public relations, The successful public relations practices in Turkey
14	Public relations in crisis period, The successful public relations practices in the World

Materials

Materials are not specified.

Resources

Resources	Resources Language
Sabuncuoğlu, Z. (2010) İşletmelerde Halkla İlişkiler, Alfa Aktüel,Bursa	Türkçe
Çamdereli, M., Okay, A., Karadoğan E. (2003) , Halka İlişkiler Kitabı, İstanbul Üniversitesi, İletişim Fakültesi Yayınları, İstanbul	Türkçe
Seitel, F. P. (2013) The Practice of Public Relations,12th Edition,Upper Saddle River, NJ: Pearson Education.	English
TENGILIMOĞLU, DİLAVER; ÖZTÜRK, YÜKSEL. İşletmelerde Halkla İlişkiler. Seçkin Yayıncılık, 2011.	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student