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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 409RETAILING3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Course Content 1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns basic concepts of retailing.
2Learns retailing strategies.
3Learns Information gathering and processing in retailing.
4Learns retail management.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11
LO 00113 3215235 
LO 00213 42252551
LO 00313 53352451
LO 00413154552553
Sub Total412117111120817205
Contribution13043352451

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms11515
Final examination11717
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2012-2013 Fall2AHMET BARDAKCI
Details 2011-2012 Summer1AHMET BARDAKCI
Details 2011-2012 Fall1AHMET BARDAKCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 409 RETAILING 3 + 0 2 English 2012-2013 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. AHMET BARDAKCI abardakci@pau.edu.tr İİBF AB112 %
Goals Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Content 1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Topics
WeeksTopics
1 Introduction to retailing
2 Strategic planning in retailing
3 Retail institutions by ownership
4 Retail institutions by store based strategy mix
5 Identifying and understanding consumers
6 Information gathering and processing in retailing
7 Midterm exam
8 Trade-area analysis
9 Site selection
10 Developing merchandise plans
11 Implementing merchandise plans
12 Financial merchandise management
13 Pricing in retailing
14 Establishing a retail image
Materials
Materials are not specified.
Resources
ResourcesResources Language
Retail Management, Berry Berman & Joel R. EvansEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes