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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 333PRINCIPLES OF MARKETING3 + 04th Semester5,5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Course Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns classical marketing and modern marketing concept approach..
2Learns Marketing planning, marketing goals and strategies
3Learns strategic marketing planning
4Learns marketing information system
5Learns target market selection and target marketing strategies.
6Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11
LO 00155353435455
LO 00255443545455
LO 00355551544545
LO 00455451552355
LO 00555341534435
LO 00654352345455
Sub Total3029222811272325242730
Contribution55452544455

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms11919
Final examination12626
Total Work Load

ECTS Credit of the Course






143

5,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1DUYGU KOÇOĞLU
Details 2022-2023 Spring1DUYGU KOÇOĞLU
Details 2021-2022 Spring1DUYGU KOÇOĞLU
Details 2021-2022 Spring2DUYGU KOÇOĞLU
Details 2020-2021 Summer1DUYGU KOÇOĞLU
Details 2020-2021 Spring1DUYGU KOÇOĞLU
Details 2020-2021 Spring2DUYGU KOÇOĞLU
Details 2019-2020 Summer1DUYGU KOÇOĞLU
Details 2019-2020 Spring1DUYGU KOÇOĞLU
Details 2019-2020 Spring2SÜLEYMAN BARUTÇU
Details 2018-2019 Summer1DUYGU KOÇOĞLU
Details 2018-2019 Spring1DUYGU KOÇOĞLU
Details 2018-2019 Spring2SÜLEYMAN BARUTÇU
Details 2017-2018 Summer1DUYGU KOÇOĞLU
Details 2017-2018 Spring1DUYGU KOÇOĞLU
Details 2017-2018 Spring2SÜLEYMAN BARUTÇU
Details 2016-2017 Summer1DUYGU KOÇOĞLU
Details 2016-2017 Spring1SÜLEYMAN BARUTÇU
Details 2016-2017 Spring2DUYGU KOÇOĞLU
Details 2015-2016 Spring1SÜLEYMAN BARUTÇU
Details 2015-2016 Spring2DUYGU KOÇOĞLU
Details 2014-2015 Summer1DUYGU KOÇOĞLU
Details 2014-2015 Summer1DUYGU KOÇOĞLU
Details 2014-2015 Spring1DUYGU KOÇOĞLU
Details 2014-2015 Spring2SÜLEYMAN BARUTÇU
Details 2013-2014 Spring1DUYGU KOÇOĞLU
Details 2013-2014 Spring2DUYGU KOÇOĞLU
Details 2013-2014 Spring3SÜLEYMAN BARUTÇU
Details 2012-2013 Spring1SÜLEYMAN BARUTÇU
Details 2012-2013 Spring2SÜLEYMAN BARUTÇU
Details 2012-2013 Spring3DUYGU KOÇOĞLU
Details 2012-2013 Spring4DUYGU KOÇOĞLU
Details 2011-2012 Summer1SELÇUK BURAK HAŞILOĞLU
Details 2011-2012 Spring1DUYGU KOÇOĞLU
Details 2011-2012 Spring2DUYGU KOÇOĞLU
Details 2010-2011 Summer1AHMET BARDAKCI
Details 2010-2011 Spring2DUYGU KOÇOĞLU
Details 2010-2011 Spring3DUYGU KOÇOĞLU
Details 2009-2010 Summer1AHMET BARDAKCI
Details 2009-2010 Spring1DUYGU KOÇOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 333 PRINCIPLES OF MARKETING 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. DUYGU KOÇOĞLU dkocoglu@pau.edu.tr İİBF A0011 %70
Goals Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Topics
WeeksTopics
1 Introduction to Marketing Concept
2 Fundamentals of Marketing and Changes in Marketing Concept
3 Marketing, Social Life, Marketing Concept of Development Stages and Criticisms of Marketing
4 Market and Market Environment
5 Consumer Behavior
6 Industrial Markets
7 Buying Processews in the Industrial Markets
8 Marketing Information System
9 Marketing research
10 Segmenting
11 Target Markets
12 Positioning
13 Strategic Marketing Plans
14 Introduction to Marketing Management Concept
Materials
Materials are not specified.
Resources
ResourcesResources Language
Altunışık, R., Özdemir, Ş., Torlak, Ö. (2014) Pazarlama İlkeleri ve Yönetimi, Beta, İstanbulTürkçe
Mucuk, İ. (2014) Pazarlama İlkeleri, Türkmen Kitabevi, İstanbulTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes