Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
UTFB 408ADVERTISING AND MARKETING COMMUNICATION3 + 06th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective This course aims to provide the basic tools necessary for the development of effective integrated marketing communication programs, to understand the planning and implementation of media activities, and to analyze the advertisements in different venues.
Course Content Integrated marketing communication, ethics in integrated marketing communication, targeting, positioning, planning and budgeting, branding, packaging, point of purchase communication, selection of advertising messages, selection of advertising medium, traditional and digital media, measurement of advertising effectiveness.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To learn integrated marketing communication
2To learn the purpose of marketing communication
3To learn integrated marketing communication planning
4To recognize modern advertising practices
5To learn the advertising management process

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Mid-terms177
Final examination11111
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Spring2MURAT KANTAR
Details 2021-2022 Spring3MURAT KANTAR
Details 2020-2021 Spring2MURAT KANTAR


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
UTFB 408 ADVERTISING AND MARKETING COMMUNICATION 3 + 0 2 English 2022-2023 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. MURAT KANTAR mkantar@pau.edu.tr İİBF C0104 %70
Goals This course aims to provide the basic tools necessary for the development of effective integrated marketing communication programs, to understand the planning and implementation of media activities, and to analyze the advertisements in different venues.
Content Integrated marketing communication, ethics in integrated marketing communication, targeting, positioning, planning and budgeting, branding, packaging, point of purchase communication, selection of advertising messages, selection of advertising medium, traditional and digital media, measurement of advertising effectiveness.
Topics
WeeksTopics
1 Marketing and integrated marketing communication
2 Advertising
3 Advertising
4 Public Relations
5 Direct marketing & Promotions
6 Research in IMC
7 Segmenting and Targeting the Audience
8 Strategic Planning of IMC
9 Creative Communication
10 Media
11 Evaluating IMC Effectiveness
12 Social Impact, Responsibility, and Ethics
13 Advertising Project Presentations
14 Advertising Project Presentations
Materials
Materials are not specified.
Resources
ResourcesResources Language
Moriarty, Mitchell, Wells & Wood. Advertising & IMC: Principles and Practice. PearsonEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes