PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLK 255	MARKETING COMMUNICATIONS	3 + 0	2nd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Aim to deal all marketing communication devices to effect perception and attitude of target market to persuade to accept of some products and services
Course Content	Marketing communication and scope, marketing communication process, new trends an applications in marketing communication, planning models of integrated marketing communication, marketing mix-communication dimension.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13
LO 001	2	5	5				5					5
Sub Total	2	5	5				5					5
Contribution	2	5	5	0	0	0	5	0	0	0	0	5	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	1	14
Assignments	2	4	8
Mid-terms	1	6	6
Final examination	1	8	8
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLK 255	MARKETING COMMUNICATIONS	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer FİLİZ GÜLSEVİN ERSÖZ	fersoz@pau.edu.tr		ACMYO A0211	%70

Goals		Aim to deal all marketing communication devices to effect perception and attitude of target market to persuade to accept of some products and services
Content		Marketing communication and scope, marketing communication process, new trends an applications in marketing communication, planning models of integrated marketing communication, marketing mix-communication dimension.

Topics

Materials

Materials are not specified.

Resources

Resources	Resources Language
Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Kennet E. Clow , Donald Baack, Nobel Yayıncılık, 2016	Türkçe
Pazarlama - Yeni Pazarlama, Geleceğin Pazarlaması: Teori, Kanıt, Uygulama, Byron Sharp ,2021, The Kitap	Türkçe
Bütünleşik Pazarlama İletişimi: Küresel Markalar Bağlamında, Sarp Bağcan, Kriter Yayınevi, 2021,	Türkçe
Masamızda Marka Sohbetleri, F. Müge Aslan, Beta Yayınları, 2022	Türkçe
Pazarlama İletişimi, Editör Prof. Yavuz Odabaşı, Anadolu Ünv. Yayınları, 2019	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student