PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
OTI 147	SOCIAL MEDIA MANAGEMENT	2 + 1	3rd Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Course Content	Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

47	To understand the effect of technological and socio-cultural changes on communication, job search behavior. The benefits that social media can provide to the Marketing function. The maximization of these benefits. Social Media tools and technologies, their development trends

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13
LO 047				5	5					4		5
Sub Total				5	5					4		5
Contribution	0	0	0	5	5	0	0	0	0	4	0	5	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Mid-terms	1	14	14
Final examination	1	20	20
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	CEVAT SERCAN ÖZER

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
OTI 147	SOCIAL MEDIA MANAGEMENT	2 + 1	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer CEVAT SERCAN ÖZER	csozer@pau.edu.tr		ACMYO A0203	%70

Goals		Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Content		Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.

Topics

Weeks	Topics
1	Social Media Concept
2	The Birth and Development of Social Media
3	New Service-Based Business Models
4	User Generated Content
5	Building Blocks of Social Media
6	Social Media and Marketing
7	Social Media Marketing Ecosystem, Practice
8	Possible Dangers in Social Media Marketing, Practice
9	Social Media Strategy, Practice
10	Practice
11	Purposes of Businesses Using Twitter, Facebook Marketing Strategies, Practice
12	Public Relations in Social Media, Practice
13	Measurement and Analysis in Social Media, Practice
14	Social Media Measurement Tools and Data Collection Platforms

Materials

Materials are not specified.

Resources

Resources	Resources Language
Sosyal Medya-T.C. Anadolu Üniversitesi/Editör F. Zeynep ÖZATA	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student