| Weeks | Topics |
| 1 |
Introducing the course, lesson plan and operation, Concept of Public Relations, Basic Principles of Public Relations
|
| 2 |
Public Relations Models
|
| 3 |
Target Audience Concept
|
| 4 |
Public Relations and Advertising
|
| 5 |
Public Relations and Propaganda
|
| 6 |
Public Relations and Marketing
|
| 7 |
Marketing mix and Marketing Communications
|
| 8 |
Corporate reputation, Corporate Identity, Corporate Image
|
| 9 |
The concept of crisis, Types of crisis and Crisis Specifications
|
| 10 |
Crisis sources outside the organization and Crisis organizational resources
|
| 11 |
Phases of crisis and Crisis period
|
| 12 |
Crisis Period and Media
|
| 13 |
Crisis management and stages
|
| 14 |
Crisis and public relations, Communication in Times of Crisis
|