PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 202	THEORY AND PRACTICES IN PUBLIC RELATIONS	3 + 0	2nd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Increase the level of information on the theory and practice of public relations
Course Content	Public relations theories; the public relations process, the target audience, the tools and methods of public relations, corporate identity, corporate image, corporate public relations, crisis management, marketing, public relations purposes, event management, Reputation Management, Problem Management, Social Responsibility, Sponsorship; Corporate Advertising; Lobbying; Affairs / Issue Management
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to analyze public relations theories
2	Able to explain the process of public relations
3	Able to analyze applications in different fields of public relations.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	6	3	18
Assignments	2	3	6
Mid-terms	1	5	5
Final examination	1	7	7
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

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