Weeks | Topics |
1 |
Introducing the course, lesson plan and operation
|
2 |
The Birth and Development of Social Media
|
3 |
New Service-Based Business Models
|
4 |
User Generated Content
|
5 |
Building Blocks of Social Media
|
6 |
Social Media and Marketing
|
7 |
Social Media Marketing Ecosystem, Practice
|
8 |
Possible Dangers in Social Media Marketing, Practice
|
9 |
Social Media Strategy, Practice
|
10 |
Practice
|
11 |
Purposes of Businesses Using Twitter, Facebook Marketing Strategies, Practice
|
12 |
Public Relations in Social Media, Practice
|
13 |
Measurement and Analysis in Social Media
|
14 |
Social Media Measurement Tools and Data Collection Platforms
|