PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PAZA 240	BRAND MANAGEMENT	3 + 0	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	It aims to understand what the "brand", an important concept in public relations and marketing, means and why it is so important nowadays. It is also aimed at students to know the components of the brand and to understand and interpret how a brand is managed in this direction.
Course Content	It aims to understand what the "brand", an important concept in public relations and marketing, means and why it is so important nowadays. It is also aimed at students to know the components of the brand and to understand and interpret how a brand is managed in this direction.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	-To understand the definitions related to brand, the structure of the brand and to learn the relationship between brand and product
2	- Understand brand management and its importance
3	- Understand brand management process
4	- Understand branding strategies and brand positioning process.
5	- To learn brand communication

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001	4	1	1		5			5		2		1	1		3	3			5	1		2
LO 002		2		2								5		3				1		2		3	1
LO 003	3	2		1	2		2	2			4			3	3				5			4
LO 004	5		4	1	3		1			3			2			5		3		2	1		1
LO 005	1		5	4			1		1	2		1		3		2		2			2		5
Sub Total	13	5	10	8	10		4	7	1	7	4	7	3	9	6	10		6	10	5	3	9	7
Contribution	3	1	2	2	2	0	1	1	0	1	1	1	1	2	1	2	0	1	2	1	1	2	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Assignments	4	6	24
Mid-terms	1	12	12
Final examination	1	14	14
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student