PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 316	PUBLIC RELATIONS WRITING	2 + 1	2nd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	To develop text writing skill for public relations medium
Course Content	PR writing and persuasion process, concept of news, its importance and characteristics, style and importance of news, writing technics in news, communication tools using for PR and relations with media, press release, press article, bulletin, interview, flyer, newspaper, magazine, hand book, press kit, flyeri direct mailing, annual , invitation, remembering note etc.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to write text for several PR applications

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001	4	5	5	5	2	2		4	3	3	1	5		3	3	2	4	3	5	4	4	2	4
Sub Total	4	5	5	5	2	2		4	3	3	1	5		3	3	2	4	3	5	4	4	2	4
Contribution	4	5	5	5	2	2	0	4	3	3	1	5	0	3	3	2	4	3	5	4	4	2	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Assignments	4	6	24
Mid-terms	1	12	12
Final examination	1	14	14
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Spring	1	SELİN ÇİMÇEK

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 316	PUBLIC RELATIONS WRITING	2 + 1	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer SELİN ÇİMÇEK	scimcek@pau.edu.tr		HMYO A0203	%70

Goals		To develop text writing skill for public relations medium
Content		PR writing and persuasion process, concept of news, its importance and characteristics, style and importance of news, writing technics in news, communication tools using for PR and relations with media, press release, press article, bulletin, interview, flyer, newspaper, magazine, hand book, press kit, flyeri direct mailing, annual , invitation, remembering note etc.

Topics

Weeks	Topics
1	Course introduction
2	Public Relations general concepts
3	The importance of public relations written messages in the persuasion process
4	Communication tools used in public relations
5	What's the news? What are the main features of the news?
6	News writing techniques used in Media Relations
7	Preparing press release
8	Midterm exam
9	Press conference-Press interview
10	Press article, Brochure
11	In-house and external magazine
12	booklet, brochure
13	Press file preparation, invitation
14	Public Relations writing in times of crisis

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler Yazarlığı Prof. Dr. Nilay Başok	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student