PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLK 120	PUBLIC RELATIONS - I	3 + 1	2nd Semester	5

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	public relations and development processes to explain the concept of private and public institutions in terms of public relations information about the importance of specifying uygulamalama have to ensure.
Course Content	Its definition and scope. The people factors, its elements , importance and the target mass, the difference and the similarities of public relations in terms of advertisement and programs, the foundational advertisement and its importance, the personal relations, the person in social structure ,communication, culture and environment , four steps principle and the ways to be followed in public relations ,the principles to be followed in public relations .
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	get information about public relations concept and coverage
2	knows relations and differents between public relations and other publicity and communications applications
3	conceives applications area of public relations
4	knows process of public relations campain
5	knows methods and mediums which are used in public relations
6	knows corporation identity and image

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001	2	3	3	2	1	1	5	5	5	5	2	3	1	5	5	3	3	3	3	5
LO 002	4	5	5	5	1	1	5	5	5	5	2	4	1	5	5	5	3	3	4	5
LO 003	4	5	5	5	1	1	5	5	5	5	5	4	1	5	5	5	3	3	5	5
LO 004	5	5	5	5	1	1	5	5	5	5	2	4	1	5	5	5	3	3	5	5
LO 005	5	5	5	5	1	1	5	5	5	5	2	5	1	5	5	5	5	5	5	5
LO 006	4	5	5	5	1	1	5	5	5	5	2	4	1	5	5	5	3	3	5	5
Sub Total	24	28	28	27	6	6	30	30	30	30	15	24	6	30	30	28	20	20	27	30
Contribution	4	5	5	5	1	1	5	5	5	5	3	4	1	5	5	5	3	3	5	5	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	4	56
Hours for off-the-classroom study (Pre-study, practice)	10	4	40
Final examination	1	20	20
Midterm (Student)	1	14	14
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLK 120	PUBLIC RELATIONS - I	3 + 1	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer YAŞAR YILDIRIM	yyasar@pau.edu.tr		HMYO A0202 HMYO A0203	%70

Goals		public relations and development processes to explain the concept of private and public institutions in terms of public relations information about the importance of specifying uygulamalama have to ensure.
Content		Its definition and scope. The people factors, its elements , importance and the target mass, the difference and the similarities of public relations in terms of advertisement and programs, the foundational advertisement and its importance, the personal relations, the person in social structure ,communication, culture and environment , four steps principle and the ways to be followed in public relations ,the principles to be followed in public relations .

Topics

Weeks	Topics
1	General definitions about PR
2	The tools used in Public Relations
3	PR campaign process
4	Marketing Public Relations
5	Corporate Reputation
6	Corporate image
7	Corporate Identity
8	Corporate Culture
9	Corporate Philosophy
10	Midterm week
11	Financial PR
12	Corporate Advertising
13	Problem Management
14	Public Relations and Ethic

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler Kavram Strateji ve Uygulamalar Ayla Okay- Aydemir Okay	Türkçe
Halkla İlişkiler Kavram Strateji ve Uygulamalar Ayla Okay- Aydemir Okay	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student