1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. HONAZ VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 319MARKETING PRINCIPLES3 + 02nd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Marketing is a business activity that identifies customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programs to serve these markets. The goal of marketing is to create customer satisfaction profitably by building valued relationships with customers. Marketing is not solely advertising or selling. Marketing is less about selling and more about knowing what to make. Organizations gain market leadership by understanding customer needs and finding solutions that delight through superior value, quality and service. No amount of advertising or selling can compensate for a lack of customer satisfaction. Principles of Marketing helps students learn and apply the basic concepts and practices of modern marketing as used in a wide variety of settings: in product and service firms, consumer and business markets, profit and non-profit organizations, domestic and global companies, and small and large businesses.
Course Content Marketing in a changing world: Marketing planning Marketing Information Consumer Buyer Behavior organizational Buyer Behavior Market segmentation and targeting product Positioning Building customer satisfaction analysis of C ompetition and marketing strategies New-Product Development and Product Life-Cycle Strategies Designing products: products, brands, packaging and services
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learn the basic marketing terminology
2Identify the goal of the marketing system
3Identify the modern marketing practices
4Learn competitors and competitive analyses

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23
LO 0015 33 3 3 3 322333352532
LO 0025 32 3252 3 51234352532
LO 0035 11 323 22 21   25 5  
LO 0045 3333 3 42   2   5 5  
Sub Total20 10931241429739476782042064
Contribution50321314122121222251521

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Assignments4624
Mid-terms11212
Final examination11414
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1MELDA GÖLEMEZLİ
Details 2022-2023 Spring1MELDA GÖLEMEZLİ
Details 2022-2023 Spring2MELDA GÖLEMEZLİ
Details 2021-2022 Spring1MELDA GÖLEMEZLİ
Details 2020-2021 Spring1MELDA GÖLEMEZLİ
Details 2019-2020 Spring1MELDA GÖLEMEZLİ
Details 2019-2020 Spring2MELDA GÖLEMEZLİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BUSI 319 MARKETING PRINCIPLES 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer MELDA GÖLEMEZLİ mgolemezli@pau.edu.tr HMYO A0203 %70
Goals Marketing is a business activity that identifies customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programs to serve these markets. The goal of marketing is to create customer satisfaction profitably by building valued relationships with customers. Marketing is not solely advertising or selling. Marketing is less about selling and more about knowing what to make. Organizations gain market leadership by understanding customer needs and finding solutions that delight through superior value, quality and service. No amount of advertising or selling can compensate for a lack of customer satisfaction. Principles of Marketing helps students learn and apply the basic concepts and practices of modern marketing as used in a wide variety of settings: in product and service firms, consumer and business markets, profit and non-profit organizations, domestic and global companies, and small and large businesses.
Content Marketing in a changing world: Marketing planning Marketing Information Consumer Buyer Behavior organizational Buyer Behavior Market segmentation and targeting product Positioning Building customer satisfaction analysis of C ompetition and marketing strategies New-Product Development and Product Life-Cycle Strategies Designing products: products, brands, packaging and services
Topics
WeeksTopics
1 scope of marketing, development, modern marketing management and recent developments
2 Marketing environment, strategic planning and marketing planning
3 Marketing research and information system
4 Consumer markets, industrial markets
5 Market segmentation and target market selection
6 growth strategies
7 target market strategies
8 consumer behavior
9 midterm
10 goods and services
11 price
12 place
13 promotion
14 international marketing
Materials
Materials are not specified.
Resources
ResourcesResources Language
pazarlama ilkeleri Vasfi Nadir TekinTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam30Midterm Exam
Homework20Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes