PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 206	PUBLIC RELATIONS CAMPAIGN	4 + 0	3rd Semester	5

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Intended to give students the opportunity to practice their theoretical knowledge.
Course Content	Public relations campaigns, the campaign stages, the preparation of the campaign and techniques used in the practice of public relations.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To have knowledge about the process and stages of public relations campaigns.
2	To have ability to prepare and implement the public relations campaign.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001	3	4	4	5	2	3	2	5	2	4	4	4		5	5	4	3	4	3	3	5	5	5
LO 002	3	4	4	5	2	3	2	5	2	4	4	4		5	5	4	3	4	3	3	5	5	5
Sub Total	6	8	8	10	4	6	4	10	4	8	8	8		10	10	8	6	8	6	6	10	10	10
Contribution	3	4	4	5	2	3	2	5	2	4	4	4	0	5	5	4	3	4	3	3	5	5	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	4	56
Mid-terms	1	15	15
Final examination	1	20	20
Presentation / Seminar Preparation	1	20	20
Report / Project	1	19	19
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	NİLÜFER YILDIRIM

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 206	PUBLIC RELATIONS CAMPAIGN	4 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer NİLÜFER YILDIRIM	nilufery@pau.edu.tr		HMYO A0209	%70

Goals		Intended to give students the opportunity to practice their theoretical knowledge.
Content		Public relations campaigns, the campaign stages, the preparation of the campaign and techniques used in the practice of public relations.

Topics

Weeks	Topics
1	Overview of Public Relations.
2	Public Relations Projects
3	Projecting Process.
4	Projecting Process - Research
5	Projecting Process - Planning
6	Projecting Process - Implementation
7	Projecting Process - Measurement and Evaluation
8	Sample Project
9	Midterm exam
10	Project Presentation 1-2
11	Project Presentation 3-4
12	Project Presentation 5-6
13	Project Presentation 7-8
14	Project Presentation 9-10

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler Projeleri - Doç. Dr. Nilay Başok, Arş. Gör. Gül Coşkun	Türkçe
https://icerik.ataaof.edu.tr/?d=halklailiskilerkampanyalari	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student