PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 222	SOCIAL MEDIA AND DIGITAL CAMPAIGN	3 + 0	3rd Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Aims to transferring detailed theoretical information about the concept of social media, social media-related concepts, the scope of social media applications and digital campaigns and analyzing the sample based applications requirement.
Course Content	The social networking and social media spread with the digital communication which transforms the internet into an environment of sharing has immense power with its maximizing the communication and the interaction. Moreover, through the use of mainly twitter and other social Networks such as Facebook, Friendfeed, Youtube, there are many examples of generating material gains in the world which show what kind of powers we are facing. Other than the contributions of the social networking in terms of social networking, the contribution of the companies to their turnovers and obtain new grounds in consumer communication show that the social networking is rising and strengthening not only individually but also in corporation terms. Thus, over social networking, the processes, effects and results of the social networking in terms of corporations and individuals are the subject matters of the course.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Recognize and understand the purpose of social media platforms.
2	It may determine to be considered when creating social media communication plan.
3	It may perform How will consumers follow brands on social media, and the analysis of the follow-up.
4	It can be edited and the processes of their social media campaigns.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001	2	4	3	3	3	3	3	4	3	3	3	3	3	3	5	3	3	3	5	2	5	3	4
LO 002	2	4	3	3	3	3	3	4	3	3	3	3	3	3	5	3	3	3	5	2	5	3	4
LO 003	1	4	1	4	1	4	3	4	3	2	4	3	3	3	3	3	4	3	5	3	4	3	3
LO 004	1	4	1	4	1	4	3	4	3	2	4	3	3	3	3	3	4	3	5	3	4	3	3
Sub Total	6	16	8	14	8	14	12	16	12	10	14	12	12	12	16	12	14	12	20	10	18	12	14
Contribution	2	4	2	4	2	4	3	4	3	3	4	3	3	3	4	3	4	3	5	3	5	3	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	12	12
Final examination	1	15	15
Presentation / Seminar Preparation	1	15	15
Report / Project	1	20	20
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	SELİN ÇİMÇEK

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 222	SOCIAL MEDIA AND DIGITAL CAMPAIGN	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer SELİN ÇİMÇEK	scimcek@pau.edu.tr		HMYO A0209	%60

Goals		Aims to transferring detailed theoretical information about the concept of social media, social media-related concepts, the scope of social media applications and digital campaigns and analyzing the sample based applications requirement.
Content		The social networking and social media spread with the digital communication which transforms the internet into an environment of sharing has immense power with its maximizing the communication and the interaction. Moreover, through the use of mainly twitter and other social Networks such as Facebook, Friendfeed, Youtube, there are many examples of generating material gains in the world which show what kind of powers we are facing. Other than the contributions of the social networking in terms of social networking, the contribution of the companies to their turnovers and obtain new grounds in consumer communication show that the social networking is rising and strengthening not only individually but also in corporation terms. Thus, over social networking, the processes, effects and results of the social networking in terms of corporations and individuals are the subject matters of the course.

Topics

Weeks	Topics
1	Web 2.0 concept and public relations
2	Differences between Web 1.0 and Web 2.0
3	All people who share on social media
4	User-generated content and its importance
5	Customer Relations on Social Media
6	Importance of social media
7	Online communities; blogs
8	midtern exam
9	Online communities; citizen journalists
10	Online communities, social networks
11	Online communities, forum, news, discussion groups, media sharing sites
12	Online communities, virtual games, search engines
13	Online communities; e-mail groups, websites
14	Reputation management and Crisis Management in Social Media

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler 2.0, Sosyal Medyada Yeni Paydaşlar, Yeni Teknikler--Özlem Aşman AliKılıç	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student