PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 411	PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSIS	3 + 0	2nd Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	The purpose of this course is to teach how to design a public relations campaign in terms of the theoretical and practical aspects to the students. In this course, the model of public relations campaign planning, goals, strategies and target audience, media, techniques,budget evaluation are based on.
Course Content	Determination of the Problem and Analysis of Status, Message, Identifying of Media and Events Strategies, Preparation of Application Planning, Preparation of Measurement / Assessment, Making Analyses of Case Study about the Applications of Strategic Public Relations
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Critically evaluate public relations projects
2	Learn how to apply a public relations project
3	Learn to design a public relations project
4	Gain the ability to work as a team in public relations project

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001		2	2	3	1	3	1	4	5		2	2		3	3	3	2	1	3	3	3	4	3
LO 002	2	5	5	4	2	3	4	5	5		5	3		5	5	5	5	4	5	4	5	5	5
LO 003	3	5	4	5	3	3	1	5	4	2	5	4	1		5	5	4	4	3	4	4	4	5
LO 004	1	1	2	2	1	1	1	2	1	1	2	2		2	2	2	1	5	3	3	2	1	5
Sub Total	6	13	13	14	7	10	7	16	15	3	14	11	1	10	15	15	12	14	14	14	14	14	18
Contribution	2	3	3	4	2	3	2	4	4	1	4	3	0	3	4	4	3	4	4	4	4	4	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	5	3	15
Assignments	3	4	12
Mid-terms	1	15	15
Final examination	1	20	20
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 411	PUBLIC RELATIONS CAMPAIGNS AND CASE STUDY ANALYSIS	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer NİLÜFER YILDIRIM	nilufery@pau.edu.tr		HMYO A0203	%60

Goals		The purpose of this course is to teach how to design a public relations campaign in terms of the theoretical and practical aspects to the students. In this course, the model of public relations campaign planning, goals, strategies and target audience, media, techniques,budget evaluation are based on.
Content		Determination of the Problem and Analysis of Status, Message, Identifying of Media and Events Strategies, Preparation of Application Planning, Preparation of Measurement / Assessment, Making Analyses of Case Study about the Applications of Strategic Public Relations

Topics

Weeks	Topics
1	The aim of the course, the content and operation.
2	Benefits of the solution and place students in the education of the public relations case study
3	The importance of public relations and types of target audience
4	Case study solution techniques. The only problem is the method.
5	The only problem is the method.
6	In-class work. Solution of the case.
7	Midterm exam
8	Dual problem solution according to the method case.
9	Dual problem solution according to the method case.
10	In-class work. Solution of the case.
11	In-class work. Solution of the case.
12	Presentation of homework.
13	Presentation of homework.
14	General review

Materials

Materials are not specified.

Resources

Resources	Resources Language
Halkla İlişkiler Kavram Strateji ve Uygulamaları-Ayla Okay-Aydemir Okay.	Türkçe
Halkla İlişkiler Nedir?Prof.Dr. Filiz Balta Peltekoğlu	Türkçe
Teoriden Pratiğe Halkla İlişkiler projeleri-Yard.Doç.Dr. Nilay Başak Yurdakul-Araş.Gör. Gül Coşkun	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Midterm Exam	40	Midterm Exam
Final Exam	60	Final Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student