Weeks | Topics |
1 |
What is public relations, Comminication and public relations
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2 |
Public Relations, advertisement, propaganda similarities and discrepancies
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3 |
Concepts used in public relations
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4 |
Public Relations mix, announcement, (press release, press release, press conference, press tour)
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5 |
Corporate advertising and its types
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6 |
Purposes and basic principles of Public Relations
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7 |
History of Public Relations
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8 |
Midterm
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9 |
Public Relations Models (Press agency/promotion model, Public information model and representatives)
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10 |
Public Relations Models (two-way asymmetric model, two-way symmetric model and its representatives)
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11 |
Development and history of public relations in Turkey
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12 |
Target audience in public relations, reasons and types of target audience determination
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13 |
Types of research used in public relations
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14 |
Qualities that a Public Relations specialist should have
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