PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 203	INTRODUCTION TO ADVERTISING	3 + 0	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	It is aimed to comprehend basic advertising concept, scope and importance and to relate of other communication studies.
Course Content	Concept of advertising, historical improvement and place in marketing, aims, characteristics functions and benefits to company of advertising, type of advertising, advertising agencies and its structure, campaign of advertsing and its process, advertising, ethics in advertising.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To learn concept and scope of advertising
2	To learn stage of an advertising campaign process
3	To comprehend differences and relation between advertising and other publicity and communication applications
4	To know characteristics of media devices and advertising applications

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001	2		1				1	4	1	1	2	1		2	1	2	1	1	5	3	5	2	4
LO 002	1	1	1	1	1	2	1	4	1	1	2	1			3	2	3	2	5	2	5	2	2
LO 003	3	3	4	4	1	1	1	3	1		3	1		3	4	1	1	1	5	1	4
LO 004	4	2	1	2		1								1					5		5
Sub Total	10	6	7	7	2	4	3	11	3	2	7	3		6	8	5	5	4	20	6	19	4	6
Contribution	3	2	2	2	1	1	1	3	1	1	2	1	0	2	2	1	1	1	5	2	5	1	2

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	16	16
Final examination	1	20	20
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	YAŞAR YILDIRIM

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 203	INTRODUCTION TO ADVERTISING	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer YAŞAR YILDIRIM	yyasar@pau.edu.tr		HMYO A0209	%70

Goals		It is aimed to comprehend basic advertising concept, scope and importance and to relate of other communication studies.
Content		Concept of advertising, historical improvement and place in marketing, aims, characteristics functions and benefits to company of advertising, type of advertising, advertising agencies and its structure, campaign of advertsing and its process, advertising, ethics in advertising.

Topics

Weeks	Topics
1	Concept, definition and scope of advertising
2	The relationship and differences of advertising with other fields
3	The importance and purposes, features and functions of advertising
4	Marketing mix and advertising
5	Historical development and history of advertising
6	ad types I
7	ad types II
8	Midterm
9	Parties of advertising, advertising agency structure and features
10	Target audience and SES groups in advertising
11	advertising campaign concept and campaign process
12	advertising tools I
13	advertising tools II
14	Criticisms about advertising and the effects of advertising

Materials

Materials are not specified.

Resources

Resources	Resources Language
Babacan, Muazzez. Nedir Bu Reklam?, Detay Yayıncılık.	Türkçe
Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2018.	Türkçe
https://icerik.ataaof.edu.tr/?d=reklamciligagiris	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student